Some Past Clients/Project Partners
We are proud of our accomplishments and would like to share the list of those we have worked with:
Sesame Street Productions
Official Airlines Guide
US Auto Club
Prodigy Information Services
WOAI Radio, San Antonio
Tribune Media Services
National Trust for Historic Preservation
National Trust for Historic Preservation Heritage Travel Online Community (GOZAIC)
New Jersey Newsroom
NJTV (New Jersey Public Television)
NYU School of Continuing Education
(For samples of past work, see Archives section)
Case Study # 1: Glenn Miller played here: Thorndike Ballroom in Cambridge, Nebraska
Cambridge, Nebraska is a small town in south central Nebraska situated along Highways 6 and 34, the old DLD (Detroit-Lincoln-Denver) Highway.
Each year Andela Taylor, economic developer in Cambridge, and her mother, B&B owner Gloria Hilton, organize an event as they celebrate the big band music of Glenn Miller who played with the Tommy Watkins (he was a Cambridge native) Orchestra in the second floor ballroom downtown known as Thorndike Hall. The ballroom is listed as one of Heritage Nebraska’s Fading Places and a move is afoot to restore the space. Watkins was credited with finding the young aspiring musician (Miller) in Denver and helping him hone his skills in a Nebraska community.Miller later moved to California and started his own band.
This story aired as Journey into Hidden America on SIRIUS-XM Radio. Listening to it were folks at the Glenn Miller Society and thanks to this piece, the Society member in Colorado contacted Cambridge. Out of this conversation came a collaboration: special event participation and the loaning of Miller memorabilia to go on display at the ballroom.
As importantly, the exposure and publicity generated from the airing of this piece led to more visits to Cambridge and more money in its economy.
Case Study # 2: Orphan Motor Company: Nebraska’s Last Packard Dealership Gets A New Life
Bob Cox lives on a sprawling ranch in the Nebraska Panhandle. He sells ag real estate and insurance. He collects old cars, cars that are now orphans. Packards, Plymouths, Oldsmobiles. He also restores and sells a few, prefers to drive old Mopars like his rare 1963 Chrysler 300H and a 1965 Barracuda.
In 2008, he bought and restored the state’s last surviving Packard dealership in Scottsbluff. The original dealer went out of business shortly after the last Packard rolled off the assembly line in Indiana.
Today, there’s a 1946 Packard in the showroom again, reminiscent of the one that his folks brought him home in from the hospital.
When this story was broadcast on SIRIUS-XM radio it produced interest and visits to Scottsbluff and its Main Street.
Case Study #3: Journeys Into Partnerships with USA Today, and Dodge (Later Chevrolet)
For five years, Journeys Into (Hidden America) worked with USA Today to produce a specific “Hidden America” program for its newspaper. The promotion was supplemented with other media (print, dealership magazine, and online).
There were also other co-branding applications such as caps and shirts (with all three logos).
The project created name recognition and good will to the sponsors. It also uniquely engaged customers who might have otherwise connected.
Case Study #4: BP’s All-American Campaign: Being Green and Speaking American
BP is now known as a company that does business in the U.S.(and notoriously for the Gulf of Mexico oil spill). But back in the early 1990’s BP engaged in a marketing program that gave us inspiration, and which we would like to share with you.
At that time Amoco (a long standing American Brand) became BP. That was also the time of the infamous Exxon Valdez oil spill in Alaska.
BP was then seeking to connect with the American audience – wanting to speak with an American, not British, accent. It also wanted to portray itself as an environmentally sensitive and responsible company.
What BP marketers came up with at the time was a hybrid program – both local and national.
Nationally, BP ran a series of “outdoors” focused family friendly fishing-themed ads (Father and son walking down the trail to a fishing hole, reminiscent of Andy and Opie) on the Nashville Network.
At the same time, BP local promotions complemented this national campaign. In it BP sponsored local fishing derbies, using the local filling station as a headquarters. So, here was a unified campaign – at once speaking nationally, regionally and locally.
More than 20 years later, the media marketing landscape has changed radically. But this BP success story remains memorable.
Case #5: Grassroots Hometown Scrapbook
Back in the early 1990’s while travelling through Montana, I came across a most unique locally based promotional campaign supported by national sponsorship.
At the time, before the digital era, Polaroid and Kodiak were the major players in photography.
Back then, Polaroid sought to connect with travelers and communities with a creative promotion.
In Kalispell, Montana, Polaroid worked with area schools and the local visitors’ bureau to create a “Welcome to our Hometown” book to visitors. The book was based on content and photographs contributed by local elementary school students.
“In My Hometown” was a local’s take and guide to Kalispell.
Though Polaroid is now a name from the past, the Kalispell project remains fresh in our minds and as an important item in our tool kit – it offered an early example about just what a “Smart Community Narrative” can accomplish as part of a Journeys into Hidden America alliance.
“Helping You Be Contemporary in a Traditional Way”